We Are Experts At Mobile App Growth

We boost your mobile app’s userbase with an ROI-driven approach.

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Trusted By The World's Most Successful Apps

VSCO
TuneIn
Smartsheet
Rosetta Stone
Funimate
Caviar
AllTrails
Evernote
Thumbstack
Square
Gorillas
Personal Capital
Hotspot shield
aura
Talkspace
photomath
peloton
smartsheet
Okcupid
Plenty of Fish
Match
Textnow
OfferUp

What do we Offer?

Paid User Acquisition

We specialize in building ROI-positive advertising programs from scratch with our full-service approach on channels including Apple Search Ads, Meta Ads, Tiktok Ads, Google Ads and more.

App Store Optimization

We boost your app's visibility and conversion rate on the App Store and Google Play Store through ongoing metadata optimizations, creative A/B testing, In-app Event/Promotional Content launches and ratings/reviews optimizations.

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Metrikal: ASO KPI Reporting Dashboard

At ShyftUp, we deliver tangible results. We developed metrikal, an ASO KPI reporting dashboard technology, as a side product of our KPI-driven approach.

App Store Optimization’s main goal is to improve your app’s discoverability in app stores. With almost 2 million apps in Apple App Store and 3 million in Google Play Store, your app can easily be ignored or even not seen. The role of ASO is to ensure that your app search ranking would increase. In principle, the more people know about your app, the higher the chance of them downloading it. With more downloads and installs, there will be more opportunities to earn. Thus, ultimately, you need to perform App Store Optimization to increase revenue.

We strongly believe that there is a natural synergy between ASO and Paid UA and that the two constantly feed into one another. Therefore, we designed our dashboard to bring together data from the Google Play Developer Console, App Store Connect, Apple Search Ads and Mobile Action via API integrations to quantify and visualize the correlation between different marketing efforts.

With Metrikal, we are able to gain a full picture of paid & organic app marketing performance, updated weekly. This includes total installs, installs from search, ratings and more. Our dashboard allows us to see the progression of each keyword ranking over time as well as total number and averaged position of the keywords we rank for. Every action we take is directed towards improving a KPI.

We designed Metrikal in a way to give us full accountability for every optimization we roll out and every A/B test we run. Our dashboard makes KPI tracking easy by visualizing the exact keywords you use in your store listings, where you use them (title, subtitle, keyword list, etc.), and how they impact ranking over time. There is no room for us to make up stories; our numbers speak on our behalf.

Why Work With Us?

We boost your app's visibility on app stores through organic user growth strategies, including keyword research, metadata optimization, store page A/B testing, and ratings and reviews optimizations.

KPI-driven ASO Approach

KPI-driven ASO Approach

We take pride in the way we define and track KPIs for App Store Optimization (ASO). We measure the impact of every single keyword optimization and screenshot A/B test we roll out and tie them back to performance metrics. With the way we quantify our ASO efforts, you’ll know exactly how much growth we’re driving through ASO.

ROI-smart Technology

ROI-smart Technology

We rely on an optimization technology that brings together cost data with in-app event data on a keyword level. This approach allows us to minimize human error, maximize ROI and scale exponentially. ShyftUp’s philosophy is to make sure you make a profit on every dollar you spend on paid advertising.

Proprietary ASO Technology & Expertise

Proprietary ASO Technology & Expertise

To quantify the impact of our ASO efforts, we built our own ASO technology called Metrikal, which you will have full access to. Metrikal allows us to keep track of every performance metric that ASO impacts and measure the results of every single optimization and A/B test we roll out.

Holistic Approach to Paid UA And Organic

Holistic Approach to Paid UA And Organic

We approach paid UA and ASO holistically, closely monitoring and measuring the synergy between the two. We rely on tactics that allow us to leverage Apple Search Ads to improve organic keyword rankings and vice versa.

One-Stop-Shop For Mobile App Marketing

One-Stop-Shop For Mobile App Marketing

ShyftUp is a full-service agency. We take care of everything from strategy, execution, design to reporting. We handle tracking setup, campaign management, scaling & localizations, and creative design. We can help you with whatever you need to meet your business goals.

What have we achieved so far?

Our journey has been marked by significant milestones and remarkable achievements that reflect our commitment to excellence and innovation. Here's a look at what we've accomplished:

Years in Business

New App Installs

Years Average Client Retention

A/B Tests Published

Hear from our clients

“ShyftUp delivered more than just output but key outcomes. Our rankings for Top 5 keywords increased significantly based on their recommendations.”

Hamid Schricker
Hamid Schricker

Sr Director of Product at Personal Capital

“With the ShyftUp team, not only are you getting diligent,efficient and proactive app store specialists, you also have the opportunity to work with great personalities.”

Inique Francois
Inique Francois

Paid Search Specialist at Talkspace

“ShyftUp has been a valuable partner for managing Aura's ASO efforts. Their expertise and creativity has helped us continually test and learn, improving all aspects of our app listings and always seeking better performance.”

Joseph Frantel
Joseph Frantel

Senior Growth Marketing Manager at Aura

“ShyftUp was a pleasure to work with and really brought a proactive, results-driven approach to our ASO strategy that helped us boost our conversion rate and grow our install base.”

Thomas Stelzer
Thomas Stelzer

Investing Publisher at Finder

Blog

Check out our blog to get behind the scenes of Shyftup’s power tools and services.

Forest ASO Audit Report
ASO Audit
Forest ASO Audit Report

Forest iOS App Forest is among the productivity in app stores today. With over a million people downloading the app, Forest has enjoyed a high ranking in the App Store. In fact, Forest, by the time of this writing, is rated to be the #1 app in Productivity based in the United States. While ForestContinue reading “Forest ASO Audit Report”

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Mastering Keyword Research for Effective App Store Optimization
App Store Optimization
Mastering Keyword Research for Effective App Store Optimization

Did you know that mobile apps are projected to generate a staggering $781.70 billion in revenue by 2029? While some apps break through and rake in massive earnings, publishing alone doesn’t guarantee success. So, what makes some apps rocket to the top of search results while others remain hidden? The answer lies in strategic keywordContinue reading “Mastering Keyword Research for Effective App Store Optimization”

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Finch ASO Audit Reports
ASO Audit
Finch ASO Audit Reports

Finch iOS App Finch is among the fun self-care tracker in app stores today. With over a million people downloading the app, Finch has enjoyed a relatively high ranking in the App Store. In fact, Finch, by the time of this writing, is rated to be the #2 app in Health & Fitness based inContinue reading “Finch ASO Audit Reports”

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Headway ASO Audit Report
ASO Audit
Headway ASO Audit Report

Headway iOS App Headway is among the books summarizing subscription services in app stores today. With over a million people downloading the app, Headway has enjoyed a relatively high ranking in the App Store. In fact, Headway by the time of this writing, is rated to be the #4 apps in Education based in theContinue reading “Headway ASO Audit Report”

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What are the Types of App Campaigns? Which Campaign Type You Should Choose?
ASO AuditGoogle App Campaigns
What are the Types of App Campaigns? Which Campaign Type You Should Choose?

How do you get your app noticed among millions in the Google Play Store? It’s a challenge every app developer faces. The solution? Google App Campaigns, is a powerful way to boost app visibility and connect with more users across Google’s ecosystem, including Search, YouTube, and the Play Store. In this post, we’ll explore theContinue reading “What are the Types of App Campaigns? Which Campaign Type You Should Choose?”

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JustPlay ASO Audit Report with ChatGPT
ASO Audit
JustPlay ASO Audit Report with ChatGPT

JustPlay Android App JustPlay is a one-of-a-kind loyalty program that rewards you with loyalty coins for engaging with amazing games. It’s a loyalty program for gamers of casual mobile games. With millions of users across the globe, JustPlay is no doubt one of the best loyalty program platforms in app stores today. With stellar popularity,Continue reading “JustPlay ASO Audit Report with ChatGPT”

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Keyword Bidding Strategies to Increase Your Mobile App Downloads
Apple Search AdsGoogle App Campaigns
Keyword Bidding Strategies to Increase Your Mobile App Downloads

Are you struggling to boost your mobile app downloads? Keyword bidding strategies might just be the secret sauce you’ve been looking for. Whether you’ve never heard of keyword bidding or you’ve tried it without seeing the results you want, this guide is for you. In competitive app stores like the App Store and Google Play,Continue reading “Keyword Bidding Strategies to Increase Your Mobile App Downloads”

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