We Are Experts At Mobile App Growth

We boost your mobile app’s userbase with an ROI-driven approach.

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Trusted By The World's Most Successful Apps

VSCO
TuneIn
Smartsheet
Rosetta Stone
Funimate
Caviar
AllTrails
Evernote
Thumbstack
Square
Gorillas
Personal Capital
Hotspot shield
aura
Talkspace
photomath
peloton
smartsheet
Okcupid
Plenty of Fish
Match
Textnow
OfferUp

What do we Offer?

Paid User Acquisition

We specialize in building ROI-positive advertising programs from scratch with our full-service approach on channels including Apple Search Ads, Meta Ads, Tiktok Ads, Google Ads and more.

App Store Optimization

We boost your app's visibility and conversion rate on the App Store and Google Play Store through ongoing metadata optimizations, creative A/B testing, In-app Event/Promotional Content launches and ratings/reviews optimizations.

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Metrikal: ASO KPI Reporting Dashboard

At ShyftUp, we deliver tangible results. We developed metrikal, an ASO KPI reporting dashboard technology, as a side product of our KPI-driven approach.

App Store Optimization’s main goal is to improve your app’s discoverability in app stores. With almost 2 million apps in Apple App Store and 3 million in Google Play Store, your app can easily be ignored or even not seen. The role of ASO is to ensure that your app search ranking would increase. In principle, the more people know about your app, the higher the chance of them downloading it. With more downloads and installs, there will be more opportunities to earn. Thus, ultimately, you need to perform App Store Optimization to increase revenue.

We strongly believe that there is a natural synergy between ASO and Paid UA and that the two constantly feed into one another. Therefore, we designed our dashboard to bring together data from the Google Play Developer Console, App Store Connect, Apple Search Ads and Mobile Action via API integrations to quantify and visualize the correlation between different marketing efforts.

With Metrikal, we are able to gain a full picture of paid & organic app marketing performance, updated weekly. This includes total installs, installs from search, ratings and more. Our dashboard allows us to see the progression of each keyword ranking over time as well as total number and averaged position of the keywords we rank for. Every action we take is directed towards improving a KPI.

We designed Metrikal in a way to give us full accountability for every optimization we roll out and every A/B test we run. Our dashboard makes KPI tracking easy by visualizing the exact keywords you use in your store listings, where you use them (title, subtitle, keyword list, etc.), and how they impact ranking over time. There is no room for us to make up stories; our numbers speak on our behalf.

Why Work With Us?

We boost your app's visibility on app stores through organic user growth strategies, including keyword research, metadata optimization, store page A/B testing, and ratings and reviews optimizations.

KPI-driven ASO Approach

KPI-driven ASO Approach

We take pride in the way we define and track KPIs for App Store Optimization (ASO). We measure the impact of every single keyword optimization and screenshot A/B test we roll out and tie them back to performance metrics. With the way we quantify our ASO efforts, you’ll know exactly how much growth we’re driving through ASO.

ROI-smart Technology

ROI-smart Technology

We rely on an optimization technology that brings together cost data with in-app event data on a keyword level. This approach allows us to minimize human error, maximize ROI and scale exponentially. ShyftUp’s philosophy is to make sure you make a profit on every dollar you spend on paid advertising.

Proprietary ASO Technology & Expertise

Proprietary ASO Technology & Expertise

To quantify the impact of our ASO efforts, we built our own ASO technology called Metrikal, which you will have full access to. Metrikal allows us to keep track of every performance metric that ASO impacts and measure the results of every single optimization and A/B test we roll out.

Holistic Approach to Paid UA And Organic

Holistic Approach to Paid UA And Organic

We approach paid UA and ASO holistically, closely monitoring and measuring the synergy between the two. We rely on tactics that allow us to leverage Apple Search Ads to improve organic keyword rankings and vice versa.

One-Stop-Shop For Mobile App Marketing

One-Stop-Shop For Mobile App Marketing

ShyftUp is a full-service agency. We take care of everything from strategy, execution, design to reporting. We handle tracking setup, campaign management, scaling & localizations, and creative design. We can help you with whatever you need to meet your business goals.

What have we achieved so far?

Our journey has been marked by significant milestones and remarkable achievements that reflect our commitment to excellence and innovation. Here's a look at what we've accomplished:

Years in Business

New App Installs

Years Average Client Retention

A/B Tests Published

Hear from our clients

“ShyftUp delivered more than just output but key outcomes. Our rankings for Top 5 keywords increased significantly based on their recommendations.”

Hamid Schricker
Hamid Schricker

Sr Director of Product at Personal Capital

“With the ShyftUp team, not only are you getting diligent,efficient and proactive app store specialists, you also have the opportunity to work with great personalities.”

Inique Francois
Inique Francois

Paid Search Specialist at Talkspace

“ShyftUp has been a valuable partner for managing Aura's ASO efforts. Their expertise and creativity has helped us continually test and learn, improving all aspects of our app listings and always seeking better performance.”

Joseph Frantel
Joseph Frantel

Senior Growth Marketing Manager at Aura

“ShyftUp was a pleasure to work with and really brought a proactive, results-driven approach to our ASO strategy that helped us boost our conversion rate and grow our install base.”

Thomas Stelzer
Thomas Stelzer

Investing Publisher at Finder

“ShyftUp’s proactive and data-driven approach as an ASO agency has boosted our app’s visibility and conversions. The team is professional, supportive, and full of fresh ideas. Highly recommend them to anyone looking to grow their app!”

Alex Shuck
Alex Shuck

Group Growth Product Manager at Elevate Labs

Blog

Check out our blog to get behind the scenes of Shyftup’s power tools and services.

Shopkick ASO Audit Report
ASO Audit
Shopkick ASO Audit Report

Shopkick iOS App Shopkick is among the shopping rewards in app stores today. With over a million people downloading the app, Shopkick has enjoyed a relatively high ranking in the App Store. In fact, Shopkick by the time of this writing, is rated to be the #73 apps in Shopping based in the United States.Continue reading “Shopkick ASO Audit Report”

App Health Analysis as the Key to Sustainable App Growth
Mobile Growth
App Health Analysis as the Key to Sustainable App Growth

For many app developers, keeping an app sustainable feels like solving a mystery. Why do some apps climb the rankings effortlessly while others struggle to stay afloat? The truth is, success isn’t about guesswork—it’s about having the right tools to uncover what’s working, what’s not, and what needs to change. Enter app health analysis. ThinkContinue reading “App Health Analysis as the Key to Sustainable App Growth”

SoundCloud ASO Audit Report
ASO Audit
SoundCloud ASO Audit Report

SoundCloud iOS App SoundCloud is among the audio streams in app stores today. With over a million people downloading the app, SoundCloud has enjoyed a relatively high ranking in the App Store. In fact, SoundCloud by the time of this writing, is rated to be the #3 apps in Finance based in the United States.Continue reading “SoundCloud ASO Audit Report”

Maximizing App Growth with Apple Search Ads
Apple Search Ads
Maximizing App Growth with Apple Search Ads

With nearly 2 million apps in the App Store, standing out from the competition isn’t easy—especially in crowded categories like games, business, and utilities. But what if there was a way to put your app directly in front of high-intent users right when they’re searching for a solution? That’s where Apple Search Ads come in.Continue reading “Maximizing App Growth with Apple Search Ads”

Coinbase ASO Audit Report
ASO Audit
Coinbase ASO Audit Report

Coinbase iOS App Coinbase is among the cryptocurrency exchanges in app stores today. With over a million people downloading the app, Coinbase has enjoyed a relatively high ranking in the App Store. In fact, Coinbase by the time of this writing, is rated to be the #3 apps in Finance based in the United States.Continue reading “Coinbase ASO Audit Report”

Best Practices for Running Effective Google App Campaigns
Google App Campaigns
Best Practices for Running Effective Google App Campaigns

Why are Google App Campaigns a must-have in your app marketing strategy? In today’s competitive app market, reaching the right users at the right time is critical to drive downloads, encourage in-app engagement, and fuel long-term user retention.  Google App Campaigns offer a powerful way to achieve these goals by leveraging Google’s advanced machine learningContinue reading “Best Practices for Running Effective Google App Campaigns”

Turbo VPN ASO Audit Report
ASO Audit
Turbo VPN ASO Audit Report

Turbo VPN iOS App Turbo VPN is among the VPN online services in app stores today. With over a million people downloading the app, Turbo VPN has enjoyed a relatively high ranking in the App Store. In fact, Turbo VPN by the time of this writing, is rated to be the #95 apps in ProductivityContinue reading “Turbo VPN ASO Audit Report”