App Store Optimization’s main goal is to improve your app’s discoverability in app stores. With almost 2 million apps in Apple App Store and 3 million in Google Play Store, your app can easily be ignored or even not seen. The role of ASO is to ensure that your app search ranking would increase. In principle, the more people know about your app, the higher the chance of them downloading it. With more downloads and installs, there will be more opportunities to earn. Thus, ultimately, you need to perform App Store Optimization to increase revenue.

We strongly believe that there is a natural synergy between ASO and Paid UA and that the two constantly feed into one another. Therefore, we designed our dashboard to bring together data from the Google Play Developer Console, App Store Connect, Apple Search Ads and Mobile Action via API integrations to quantify and visualize the correlation between different marketing efforts.

With Metrikal, we are able to gain a full picture of paid & organic app marketing performance, updated weekly. This includes total installs, installs from search, ratings and more. Our dashboard allows us to see the progression of each keyword ranking over time as well as total number and averaged position of the keywords we rank for. Every action we take is directed towards improving a KPI.

We designed Metrikal in a way to give us full accountability for every optimization we roll out and every A/B test we run. Our dashboard makes KPI tracking easy by visualizing the exact keywords you use in your store listings, where you use them (title, subtitle, keyword list, etc.), and how they impact ranking over time. There is no room for us to make up stories; our numbers speak on our behalf.