The App Store promotional text has the potential to drive more downloads of your app. With the right choice of words, you can convince a lot of people to use your product.
In this post, let us learn more about the promotional text of the App Store. Here are the questions we’re going to answer:
- What is promotional text in the App Store?
- Why use App Store promotional text?
- How to write the perfect App Store promotional text?
What is App Store promotional text?
As its name suggests, the promotional text allows you to promote your app in an easy, quick, and brief way. It allows you to give your existing and potential users an idea of the latest developments, features, and benefits of your app.
What’s great about App Store promotional text is that they are easy to add. You don’t need to submit a new version of your app every time you need to update or change your promo text.
Where is promotional text in the App Store?
The promotional text is rather short. It allows you to use up to 170 characters. So, that’s about 2-3 sentences. Users see the promo text at the top of the description section. This means that people get to read your promo text, if present, first before the longer description of your app.
What is the role of app store promotional text in ASO?
App Store Optimization, or simply ASO, is the process of designing and setting your product page in such a way that it will rank higher in search results. ASO plays a huge role in ensuring your app gets discovered.
The promotional text doesn’t have any bearing on your keyword ranking. Apple’s algorithm doesn’t check your promotional text for any relevant keywords. This prevents app developers from submitting promotional text frequently just to rank higher in their targeted keywords.
Nevertheless, the promotional text is still a valuable asset in ASO. Remember that the promo text is among the first elements people see on your product page. So, it contributes to the conversion factor of your app and therefore, helps you further in improving your App Store ranking.
Why use App Store promotional text?
Apple gives you the option to add a promo text or not. It’s completely up to you. You can have a product page that doesn’t have promo text.
So, you might wonder, “Do I really need a promotional text? After all, I already have your app title, subtitle, and description.”
To help you know the answer, you need to realize that the App Store promotional text offers great opportunities that will benefit your app. Here are some of the reasons you should use it:
1. Grabs people’s attention
Promotional texts are short. It’s not a huge block of words. People would be enticed to read your promo text since it is easy to read. Using powerful and emotional words in your promo text can also attract new users.
2. Shares information quickly
There’s no doubt that people nowadays have a shorter attention span. The promotional text allows you to condense your app’s features and core message into just 1-3 sentences.
3. Updates users
Promotional texts allow you to keep your users in the loop. Whether you have an upcoming event, new bug fixes, or announcements about a fresh feature, you can use promo texts.
4. Makes you stand out
As mentioned, not all app developers use promo text. If you use one, you gain the chance to stand out from others. Aside from that, if you have a great promo text, then that would surely give you an edge over the rest of the competition.
5. Improves ASO
As mentioned above, the promotional text in the App Store contributes to the success of your ASO. with the right promo text, you can convince people to use your app and thereby, increase your conversion rate. Having a higher conversion rate would improve your app ranking, which is the goal of ASO.
6. Increases downloads
The ultimate goal of promo text is to attract new users. Promo text informs your users why they should choose you, how you’re different from other apps, and how you can benefit them. If you successfully convince them, then you will definitely have new downloads.
How to write the perfect App Store promotional text?
The promotional text allows you to use up to 170 characters. So, you have a limited window of opportunity here. Nevertheless, it is still a great opportunity you need to take advantage of.
Here are some great tips to remember when writing Apple App Store promotional text:
- Be straight to the point. Don’t add fluffs and unnecessary words. Let the user know what your app is all about in the shortest and quickest way possible.
- Be informative. Talk about your app’s core features, value, and benefits. You can also use promotional text to let users know about the latest updates, ongoing or upcoming events, and new additions to your app.
- Be persuasive. Remember, this is a promo text and you want your users to download your app. Use an eye-catching, strong, and compelling introduction. Your first sentence should effortlessly grab people’s attention.
- Personalize your promotional text when possible. Address your target audience directly.
- Check for spelling and grammar errors. You want your promo text to look professional.
App Store promotional text examples
To help you further, let us show you some promotional text found in the App Store:
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GOGO LIVE is the best way to see your favorite broadcasters live. Watch some of the best entertainment live! Meet new friends all over the world, receive, and send virtual gifts.
Merge continuously to get more animals, expand the zoo, and create your heartwarming story with the town.
Fitness Stats is a simple app that displays your lifetime totals of various types of activity and workout data stored in the Health app on your iPhone.
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Craft the right promotional text now
The promotional text of the App Store is no doubt a great tool to help you get more downloads. However, if you want to bring your app to the next level of success, you will surely love how ShyftUp can help.
ShyftUp is a leading user acquisition company that helps hundreds of developers around the globe to reach their business goals. They have the right expertise to help you create the right promotional text for your app.
If you want to learn more, get in touch with them today!
Is promotional text required in the App Store?
The promotional text is optional. However, experts recommend that you take advantage of the promotional text to attract more users and increase downloads.
How to add promotional text to your App Store page?
To add promotional text, you need to log into your App Store Connect account. Choose the app you like and edit the promotional text field.
What is the App Store subtitle?
The App Store subtitle is the short description you’ll find under the app title. You can write a subtitle of up to 30 characters.
How do in-app events affect App Store Optimization?
How to measure in-app event performance?
You can go to App Analytics in the App Store Connect. The performance of your in-app event is recorded in that section.
What factors to consider when creating in-app events?
You need to consider your event purpose, availability, and cost. By determining these factors and knowing how they affect your users and your ability to run the event, you’ll have a better way of setting your metadata and the overall process of your event.
