The purpose of this article is to help you optimize the productivity of your Apple Search Ad campaigns. We have gathered the top ten most asked questions about managing Apple’s search ad campaigns. This will serve as a guide to set your goal, budget and to find the right audience.
Apple Search Ads (ASA) are a way for advertisers to engage with a suitable target audience. Marketers can share their software with users who have a proven interest in specific phrases by bidding to appear higher when a user queries keywords within the app store. It is an effective acquisition technique because impressions are displayed to consumers searching for functions that your app provides.
Marketers can drastically boost their presence in the app store by using Apple Search Ads. The highest bidder has their ad put at the top of the results page for a given term, highlighted in blue.
ShyftUp is a global full-service mobile user acquisition firm based in San Francisco. Our key offering is boosting mobile app users with an ROI-driven strategy. App Store Optimization (ASO) and Paid User Acquisition are the two primary services we focus on to help you build your user base. We answered your top 10 questions about ASA, which can help you boost your userbase.
Apple Search Ads is the only advertising channel that allows you to run campaigns right inside Apple’s app store. In other words, it permits your application to skip ahead of the queue. Your app ad will appear as the first result for interested audiences, above any organically ranked competition. Many consumers use the search option to discover new apps, so you should benefit from Apple Search Ads to expand your user base, increase income, and achieve success.
Scaling your business and increasing visibility takes time. However, in order to improve your ad’s impressions and enhance your app store optimization, refer to the below steps:
App conversions are the total number of downloads or re-downloads that result from a sponsored ad within the reporting period. Both mobile marketers and customers profit from app conversions.
Although it is of intermediate complexity and may create app store keywords constraints, the recommended structure is:
Although the total limit is unknown, users had trouble importing a couple of hundred terms at once. The maximum number of keywords per batch is 200.
When users try to add more than a few hundred, an error message pops up. The limits are 500 terms per ad group and 2,000 keywords per campaign.
Some keywords exist already, therefore they cannot be added again. Replace the redundant keywords with new ones and try again.
The ad auction is used every time an ad is eligible to display for a search. The auction determines whether or not the ad appears on the page and the rank of the ad, both of which are fundamental for mobile marketing.
The following is how the auction works:
The match type analyzes whether or not a keyword is accurate. It determines the relevancy of the person’s query. It also analyses whether or not it qualifies for an online auction. We recommend applying several matching options to cater to a wide range of user searches for better app store optimization.
It could be due to a mismatch between Apple’s downloads and your third-party attribution tool’s install. To raise the flag and get the issue resolved quickly, consider contacting your 3rd party tool.
It might be due to the search match type, which is enabled by default unless you customize your campaign setup. We recommend testing with different match types and adjusting your campaigns according to your goals.
At the moment, you can link in-app purchases to a search ad keyword through:
Negative keywords prevent search queries from matching your keywords and are essential for increasing the ROI of any search ad campaign for mobile marketing.
Exact match and broad match are the two types of negatives:
You should also note that if an exact match is not determined, wide negatives are default and can hinder a large amount of traffic. Hence, you should be cautious when using wide negatives.
There are various ways to improve the performance of your Apple Search Ads once you’ve chosen what the best solution is for you. You will have more control over how your campaigns are managed with ASA Advanced.
Reviewing app metadata before starting a campaign, targeting keywords based on your USP, using both match types for best results, making use of negative keywords, and combining and segmenting countries & regions are few ways to make the most of Apple Search Ads.
Do you need help with your user acquisition efforts? Contact us today, and let’s discuss the many ways we can work together to reach your goals.
How do Apple Search Ads boost app growth?
The top 10 questions we’ve been asked most about Apple Search Ads campaigns are:
1. Why am I not seeing any traction i.e. impressions or conversions?
3. How should my campaign structure be setup?
4. What are the keyword limits?
5. What is a search ad auction and how does it work?
7. Why don’t the reports in search ads and my third-party tool match?
8. Why am I getting results for searches that have nothing to do with my keywords?
9. What’s the best way to keep track of in-app purchases?