Best Mobile App Attribution Tools in 2023: Enhancing Measurement and Insights

Do you want to know how effective your marketing campaigns are in 2023? If yes, then you need to use a mobile app attribution tool. These tools let you know where your users are coming from, what channels bring you the best result, and which campaign is helping you cause people to perform your desired actions.

As you can imagine, mobile app attribution tools give you accurate data to understand how you acquire users and how engaged they are. You can then use the insights you got from attribution tools to change, modify, and optimize your marketing strategies.

To put it simply, mobile app attribution tools can help you answer the following:

• Which advertising channels or campaigns are giving you the highest number of app installs?
• Which channels or campaigns give you the most engaged type of users?
• How much revenue are you getting from a specific channel or campaign?
• What is your ROI (return on investment) for each channel you use or campaign you run?

Mobile app attribution tools are super helpful in analyzing your marketing efforts. These tools usually use different techniques to gather data, including attribution models, fingerprinting, and deep linking. The tools may also work or integrate with various platforms, app stores, and advertising networks to track users and how they behave in relation to your app.

As you can see, mobile app attribution data is a crucial piece of your analytics. Now that you know the importance of app attribution tools, the next question is, which one should you use? After all, there are different app attribution tools out there, and they are not made equal.

Thankfully, you don’t have to worry about that, as we have already gathered some of the best mobile app attribution tools in 2023. This should save you much time going from one website to another.

So, without any further delay, check out the top mobile app attribution tools that you should consider as you go through 2023.

1. AppsFlyer App Attribution Tool

AppsFlyer is no doubt one of the best companies out there that offer mobile app attribution tools. Many top multinational brands use AppsFlyer for their marketing campaigns — brands like Disney, Shein, TikTok, Trivago, and so much more.

With AppsFlyer’s attribution tool, you get accurate insights while ensuring your customers’ privacy is well protected. Their cost aggregation technologies, combined with their privacy-preserving measurement, made them the leading company in the industry.

2. Adjust App Attribution Tool

Adjust is probably the most recognized name out there when it comes to app marketing. They offer themselves as an end-to-end solution that is useful in all stages of your marketing process.

With the Adjust attribution tool, you can obtain attribution data and measure not just performance but also the impact of your marketing efforts.

3. Singular App Attribution Tool

Singular’s website says, “Zero time chasing data. More time driving growth.” That’s exactly what the Singular app attribution tool can do for you. You can prove this by asking Airbnb, Warner Brothers, Nike, Rovio, and other companies who are using Singular.

Singular offers, not just app attribution tools but also marketing analytics, cost aggregation, marketing ETL, fraud prevention, and ad monetization services.

4. Branch App Attribution Tool

If you want to understand the real impact of your marketing campaigns, then you’ve got to give Branch’s app attribution tool a try. The best thing about Branch is the Unified Attribution feature, which allows you to gather all your needed data plus all the channels that you’re tracking into one dashboard.

With the data they gather, you’ll see what’s causing your customers to convert. You’ll also get a better idea of where you should invest your resources.

5. Kochava app attribution tool

Kochava is your mobile measurement partner that helps you track your marketing campaigns on Facebook, Google, TikTok, Twitter, Snap, traditional ad networks, affiliates, influencers, and other certified partners.

Perhaps, the most important attribution tool feature of Kochava is that you can change your attribution settings to exactly meet your campaign goals. In fact, Kochava considers its attribution tool as the “most configurable attribution toolset in the industry.”

Kochava’s attribution engine is comprehensive and unbiased in providing you with your needed data, which includes events, installs, clicks, and impressions.

6. Tenjin App Attribution Tool

Tenjin is kind of different from other attribution data trackers because aside from the tools they offer, they assign to you a personal marketing expert from their team, whom they call your success manager.

Once you work with Tenjin, your success manager will closely work with you and give you personalized advice and recommendations. The manager teaches you the best practices on how to analyze data, create marketing strategies, and how you can perfectly execute your plans.

Run Your Marketing Campaigns with Confidence

When you have the right attribution data, you make better decisions, and you don’t have to guess how you should run and adjust your marketing campaigns. However, gathering data and knowing what to do with those data are two different things. Thankfully, you can partner with ShyftUp to help you meet all your marketing needs.

ShyftUp is among the leading user acquisition agencies that help you collect all key performance metrics and analytics information to help you make data-driven decisions. ShyftUp uses powerful data analytics tools combined with their expertise and experience to know how exactly you should run your marketing campaigns.

Give them a try today and see how ShyftUp can dramatically improve your app!

How can app attribution tools enhance measurement and insights?

App attribution tools enhance measurement and insights by collecting data about where your conversion is coming from. It is not enough to simply measure how many people are downloading your app, paying for your services, or buying your products. You need to know where your customers and users are coming from so that you can spread your resources accordingly. With app attribution tools, you can make better and more accurate decisions on where you should focus your marketing efforts.

What are the key features to consider when selecting an app attribution tool?

When choosing an app attribution tool, it is crucial to consider the key features it offers to ensure that you’re getting the right tool for your needs. Key features include data accuracy, integration capabilities, deep linking support, fraud detection, and prevention capabilities, real-time reporting, customization, customer support, and of course, cost.

How much would it cost to use an app attribution tool?

App attribution tools may cost you from $50 to $500 per month. The exact pricing isn’t that easy to pinpoint because each company has its own pricing schemes. Some offer attribution tools for free and customers would simply need to pay extra to access full features. Other companies offer app attribution tools as part of their full suite of app marketing solutions. The best way to know pricing is to directly contact your chosen app attribution tool providers. You can ask as many providers as you like so you get an idea of how much you would need to pay to use an app attribution tool. By doing so, you’ll have a better chance of choosing the right app attribution tool for you.