ASO Audit

Flip ASO Audit Report

Buse Kanal

20 February 2025

Flip iOS App

Flip is a social shopping platform that blends video content with e-commerce, allowing users to watch, shop, and earn cashback seamlessly. With a growing presence in the App Store, enhancing its App Store Optimization (ASO) strategy can further improve visibility, conversion rates, and organic growth.

In this audit, we analyze Flip’s current ASO performance and explore opportunities for optimization to maximize reach and user engagement.

Flip Keyword Research

We conducted keyword research for the Flip iOS app in the United States. The details of our findings are shared at the end of this report.

Looking at the research results, we can see that Flip ranks for some key search terms. However, there are still untapped opportunities to improve visibility and attract more organic users.

At ShyftUp, we use ASO intelligence tools like Mobile Action to identify high-traffic keywords with lower competition. A key metric in our research is Volume, which ranges from 5 to 100. This score represents the relative number of users searching for a specific keyword compared to others in the App Store and Google Play.

For example, one of the highest-ranking keywords is “Facebook” with a volume of 100. On the other hand, most low-traffic keywords have a volume of 5, meaning very few users search for them.

Here’s how Flip currently ranks for important keywords:

“Shop app” – Volume: 36 – Rank: #90
“Shopping app” – Volume: 30 – Rank: #122
“Flip a clip” – Volume: 38 – Rank: #30
“Influencer” – Volume: 41 – No ranking
“Discover” – Volume: 63 – Rank: #123

We also analyzed competitor keywords and found these results:

“Likee” – Volume: 72 – Rank: #114
“Tiktok” – Volume: 95 – Rank: #157

The data shows there is significant room for improvement. To increase keyword rankings, Flip should refine its metadata to target more relevant and high-volume search terms. By strategically incorporating missing but valuable keywords into the title, subtitle, and keyword list, the app can improve its search visibility and attract more organic downloads.

Title Analysis

Current Title: Flip: Watch, Create, Shop (25/30 characters)

Apple allows up to 30 characters in the title, and Flip does not fully utilize the character limit.

Keyword Volume Analysis:

“Watch” – Volume: 60
“Create” – Volume: 39
“Shop” – Volume: 65

The title includes relevant, high-search keywords but could be tested with variations to better align with search intent. For example:

Suggested Title for Testing:

Flip: Create Reviews & Shop

Adds “reviews” (Volume: 20) to reinforce Flip’s core value proposition.

Subtitle Analysis

Current Subtitle: Monetize Your Creativity (24/30 characters)

The subtitle is not utilized and includes generic terms that may not maximize search visibility.

Keyword Volume Analysis:

“Monetize” – Volume: 5
“Creativity” – Volume: 27

Suggested Subtitle for Testing:

Watch, Discover Products, Earn

“Discover” (Volume: 63) enhances discoverability for live shopping.
“Watch” (Volume: 60) emphasizes video-driven shopping.
“Earn” (Volume: 35) highlights a unique selling point that incentivizes engagement.

Screenshot Analysis

Screenshots are a crucial factor in Flip’s conversion rate. Well-optimized visuals can significantly boost downloads, while unclear messaging or design inconsistencies may lead potential users to lose interest.

Looking at Flip’s current screenshots, they effectively showcase the app’s interface, but there are key areas for improvement that could enhance engagement and conversion rates.

Flip Screenshots: Areas for Improvement

Social Proof—Showcasing user ratings, testimonials, or popularity metrics can build trust. Adding elements such as “5M+ Shoppers” or “Earned Over $50M in Cashback” can reinforce credibility and encourage downloads.
Cover Page Optimization – The first screenshot is the most important as it receives the most attention. Testing different layouts, UI elements, and headlines can help determine what resonates best with users.
Feature Highlights – While Flip’s core functionalities are presented, some screenshots could benefit from stronger emphasis on unique selling points. Highlighting key features like “Shop & Watch Reviews” or “Instant Cashback Payouts” can make the app stand out.
Device Use & Orientation – Experimenting with different device types, orientations, or even a clean UI without device frames could improve clarity and visual appeal.

A/B Testing Strategy

To maximize the impact of these improvements, A/B testing different variations of screenshots through Apple’s Product Page Optimization (PPO) is recommended.

By continuously refining Flip’s screenshot messaging, visual hierarchy, and social proof, we can ensure a more compelling and conversion-driven App Store experience.

In-App Events

Apple’s in-app events are an excellent way to improve discoverability. Flip currently does not appear to utilize in-app events, so it is missing out on additional opportunities for organic exposure.

Recommendations:

Launch Seasonal Shopping Events (e.g., “Holiday Flash Sales” or “Back-to-School Deals”).
Promote Creator Challenges to increase engagement from Flip’s content community.
Highlight Exclusive Drops to attract trend-driven shoppers.

By leveraging in-app events, Flip can increase retention and attract new users who engage with App Store-displayed events.

Key Takeaways

To enhance its ASO strategy, Flip should focus on the following:

Optimize metadata by refining the title and subtitle to include high-traffic, relevant keywords.
Improve screenshots with clearer messaging, social proof, and stronger value propositions.
Leverage in-app events and promotional content to increase engagement and discoverability.
Continuously track keyword performance and refine metadata based on user search trends.

By implementing these ASO improvements and testing new variations, Flip can strengthen its App Store presence and drive sustainable organic growth.