ASO Audit

Grok ASO Audit Report

Buse Kanal

24 March 2025

Introduction

Grok – AI Chatbot is an emerging AI-powered conversational assistant designed to provide informative and engaging interactions. With a growing user base and increasing competition in the AI chatbot space, optimizing its App Store Optimization (ASO) strategy can significantly enhance visibility, conversion rates, and organic growth.

In this audit, we analyze Grok’s current ASO performance and explore opportunities for improvement.

Keyword Research

We conducted keyword research for Grok in the United States, identifying both strong rankings and opportunities for improvement. The details of our findings are shared at the end of this report.

Analyzing the research results, we found that Grok ranks for several key AI and chatbot-related terms but has room to expand its keyword footprint to attract more organic traffic.

At ShyftUp, we use ASO intelligence tools like Mobile Action to identify high-traffic keywords with lower competition. A key metric in our research is Volume, which ranges from 5 to 100. This score represents how frequently users search for a specific keyword compared to others in the App Store and Google Play.

For reference, a high-ranking keyword like “Facebook” has a volume of 100, while lower-traffic keywords sit at around 5.

Here’s how Grok currently ranks for important keywords:

“AI chatbot” – Volume: 44 – Grok does not rank
“Chatbot” – Volume: 38 – Grok does not rank
“AI assistant” – Volume: 37 – Rank: #2
“Chat AI” – Volume: 54 – Grok does not rank

We also analyzed competitor keywords and found these results:

“ChatGPT” – Volume: 58 – Rank: #19
“Deepseek” – Volume: 72 – Rank: #3
“Gemini” – Volume: 64 – Rank: #6

Recommendations:

Target high-volume AI-related keywords like “AI chatbot”, “chat AI,” and “AI assistant” more effectively in metadata.
Improve metadata to compete with top AI chatbots like ChatGPT and Claude AI by strategically placing their alternative terms in the keyword list.

Title Analysis

Current Title:

Grok (4/30 characters)

Apple allows up to 30 characters for the title, and Grok is not fully utilizing this space.

Suggested Title for Testing:

Grok: AI Chatbot & Assistant

Why?

Adds “Assistant” (Volume: 38), and “Chatbot” (Volume: 38)” to capture broader AI-related searches.
Improves discoverability for users looking for AI-powered assistants beyond just chatbots.

Subtitle Analysis

Current Subtitle:

AI Assistant (12/30 characters)

Like the title, Apple allows up to 30 characters for the subtitle, but Grok is not fully utilizing the space.

Suggested Subtitle for Testing:

Real-time Chat, Talk & Search

Why?

We fully utilize the character limit.
We can potentially rank for high-volume keywords: “Chat AI” (Volume: 54) and “Chatbot” (Volume: 17)”.

Screenshot Analysis

Screenshots play a crucial role in app conversion rates. Well-optimized visuals can boost downloads, while unclear messaging may discourage potential users.

Looking at Grok’s current screenshots, they effectively highlight AI chat features, but some areas can be improved to increase engagement and conversions.

Areas for Improvement

Value-Oriented Messaging – Current screenshots showcase features, but they could better highlight unique benefits. Using direct, action-driven text like “Your Smartest AI Chat Yet” or “Instant Answers, Anytime” can make a stronger impact.
Social Proof – Grok does not currently highlight user ratings, testimonials, or adoption stats. Adding elements such as “Millions of Conversations” or “Trusted by Experts” could build trust and encourage downloads.
First Screenshot Optimization – The first screen is crucial, as it’s the first thing users see. Testing different UI layouts, headline placements, and color contrasts can help determine what resonates best.
Feature Highlights – While Grok showcases its AI chat capabilities, some screenshots could better emphasize unique differentiators, such as “Designed by xAI” or “Elon Musk’s AI Vision” to leverage brand recognition.
Device Orientation & Layout – Testing different device placements, orientations, or even UI-focused designs(without device frames) could enhance clarity and visual impact.

To maximize effectiveness, Grok should test new screenshot variations through Apple’s Product Page Optimization (PPO) feature.

In-App Events

Apple’s in-app events provide a valuable opportunity to increase visibility on the App Store. Currently, Grok only publihed one in-app event this year, meaning it’s missing out on potential organic exposure. Grok should increase the volume of in-app events.

Recommendations:

Live AI Chat Demos – Showcase real-time chatbot interactions to attract engaged users.
Feature Updates – Announce new AI capabilities or language model improvements through in-app events.
AI Chat Challenges – Create fun, interactive events that showcase Grok’s unique AI responses.

By leveraging in-app events, Grok can increase retention rates and attract new users through App Store features.

Key Takeaways

To improve Grok’s ASO performance, the app should focus on the following:

Optimize metadata by refining the title and subtitle to include high-traffic AI-related keywords.
Improve screenshots with stronger messaging, social proof, and feature highlights.
Leverage in-app events to boost engagement and increase visibility.
Continuously monitor keyword performance and adjust metadata based on user search trends.