High Impact, Low Budget: Facebook Ads Strategies

Are you looking for the best ways to run Facebook app ads to promote your app? Do you want to get the highest return on ad spend (ROAS)? Obviously, you want to spend the least amount of money but you’ll get the highest return. So, how exactly can you do this?

Thankfully, you don’t have to wonder because, in this article, you will learn high-impact but low-budget Facebook app ads strategies that will surely increase your profit. Continue reading and discover how you’ll improve your app’s success.

What are Facebook app ads and how does it work?

Facebook app ads are a type of advertising campaign specifically designed to promote your mobile app not just on Facebook, but also on Instagram, Messenger, and Audience Network.

With Facebook app ads, you can create ads to find new users, reengage existing users, and provide an interactive preview of your app to encourage people to install.

Why Should You Use Facebook App Ads?

Facebook app ads offer a wide range of benefits that would surely help you reach your target audience. Here are some of the important reasons you should use Facebook app ads in promoting your app:

1. Huge Audience Size

Facebook has almost 3 billion active monthly users, Instagram has more than 2 billion users, and Messenger has more than 1 billion users. Aside from that, Facebook app ads allow you to place your ads outside of Facebook to the third-party apps working with Facebook. So, you can just imagine the huge opportunity you’ll get when you use Facebook app ads.

2. Accurate Audience Targeting

Facebook has worked hard to improve its ad algorithm and advanced targeting options. You can set up your ads in such a way that you can be as specific as possible in determining the people who would find your app.

3. Dynamic Ad Formats and Interaction Options

There are different ad formats that you can choose from and these ad formats are specifically designed to achieve your various goals. Whether you need to drive app installs, conversions, engagement, or awareness, you can choose the best ad format that will help you. Ad formats may include playable ads, video ads, carousel ads, and more.

Not only that, but you can also add interactive elements into your ads such as playable demos, lead forms, and call-to-action buttons.

Aside from what was mentioned above, the reasons you should use Facebook app ads include cost-effective advertising and performance tracking and optimization.

What are the Most Successful Low-Budget Strategies for Facebook App Ads in 2023?

Whether you are on a budget or not, every app marketer wants to create ad campaigns that are inexpensive but still give you the best result. With Facebook app ads, gone are the days when businesses need a massive budget just to secure a prime spot in the Internet world.

To help you get started, here are some of the best strategies you need to adopt:

1. Be Laser-Focused on Your Audience Targeting

Facebook allows you to focus on a specific niche audience. You can really get specific in targeting your audience. You can make your ads only appear to people depending on their interests, demographics, location, and specific life events.

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While yes, it is true that fewer people would see your ads. However, these would be people who are more engaged and more likely to perform the action you want them to do. After all, what’s the use of reaching many people but most of them don’t care about your app?

The best thing about specific audience targeting is that you will save a lot of money in the process. You won’t waste money on people who would simply see your ads but will ignore them.

2. Compelling Visuals and Texts

If you are wondering why a lot of people are seeing your ad, but are not actually converting, then there might be something wrong with your images, videos, and texts.

Be sure that your creatives are convincing enough that people who see and read them would like to install your app. It is worth investing your time and energy in crafting persuasive copy. Not only that but hire professional designers who can provide you with high-quality images and videos.

Remember, you want to get the highest return on ad spend as much as possible. You won’t get this if people are not convinced and impressed by what they see in your ad.

3. A/B Tests Your Ads

When creating a new ad campaign, Facebook gives you the option to A/B test your ads.

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A/B tests allow you to create a variation of your existing ads. You can create variations with differing ad copy, headlines, visuals, and videos. By creating different ad versions and testing each of them, you’ll find which of these variations gives you the best results.

Again, A/B tests help you in maximizing your budget and improving your ROAS.

4. Leverage Lookalike Audiences

Lookalike audiences help you reach more people with your ads. What happens is that Facebook will study the characteristics of your existing customers based on your “custom audience.” Facebook would then create a new audience similar to them. From there, Facebook can serve your ads to people who “look like” your current customers.

To form a lookalike audience, you specify the percentage of how similar they would be with your existing customers. The percentage you choose would depend on your goal. Lower percentages closely mimic your source audience, while wider ones generate a larger, more diverse audience.

Facebook recommends that you create a source audience comprising 1,000-5,000 individuals. Nevertheless, you should also think about the quality of your audience. For example, you do have a lot of customers, but not all of them are your best customers. So, you might want to create a lookalike audience based on your best customers.

5. Offer Limited-Time Discounts or Promos

To attract more users and get the most out of your Facebook app ads, consider running short-term promotional campaigns. It can be special deals or discounts, which you can run in a limited time. This should give an extra boost in your ad conversion rate. Moreover, promos and discounts aren’t really that expensive on your part. In most cases, it would be free. Plus, you will create a sense of urgency in the part of your potential and existing users.

6. Use Different Ad Formats

Depending on the type of ad you’re running, Facebook offers different ad formats to help you create the best ad possible. Your ads can be in the form of photo ads, video ads, stories, Messenger ads, carousel, slideshow, collection, and playables. You can try each of these ad formats and see which of them gives you the best return of ad spend.

7. Track Your Progress

There’s no doubt that social media marketing is constantly changing. So, what might be effective today might be obsolete tomorrow. Facebook offers analytics for you to track the performance of your ads.

Constantly check how your ads are doing and quickly adjust your ads in accordance to the data you have gathered.

Further Improve Your Facebook App Ads

Running Facebook app ads costs money. However, it doesn’t mean that you should lose an arm just to get more people using your app. With the right strategies, you can run Facebook app ads with the least amount of money and the most positive results.

If you wish to ensure that you don’t waste your energy, time, and money in Facebook app ads, you better get the right help. Thankfully, ShyftUp is here for you.

ShyftUp is the leading user acquisition agency that has the right expertise, tools, and experience to assist you in running Facebook app ads in the most effective way possible. They also support you in running other types of ad campaigns and even get you organic traffic and installs.

Reach your business goals today and see how ShyftUp can help you!