What to Look For in an ASO Agency

Levent

3 April 2023

Do you know what to look for in an ASO agency? If not, then you should because this could make the difference between hiring a good ASO agency and a bad ASO agency.

If you choose the right ASO agency, you’ll see a dramatic improvement in the visibility of your mobile app in app stores. On the other hand, if you choose the wrong ASO agency, you’ll waste your time, energy, and money. Moreover, you might even see a drop in your app ranking.

Therefore, you need to take enough time to know how to choose the right ASO agency for you. Thankfully, that’s precisely what you’ll learn today. In this post, you’ll learn the 5 things to look for in an ASO agency.

Image source: Unsplash

1. Expertise

ASO or App Store Optimization is the process of improving your app ranking by using the right metadata and setting app your product listing in such a way that the algorithm of an app store could easily feature you in search results.

As you can imagine, optimizing your app store listing can be complicated and overwhelming. Especially when you consider the fact that there are now millions of apps in both the App Store and Play Store, your app could not easily stand out from the crowd.

That’s where ASO agencies come in. They have the necessary expertise to help you grow your app. However, you need to understand that not all ASO agencies are equal. Some specialize in specific things, while others are like a jack of all trades in ASO.

Image source: Unsplash

You need to know the expertise of an ASO agency because that will usually be the services they offer. To give you an idea, here are some of the expertise of an ASO agency might be:

Keyword research
A/B testing
Localization
Ratings and reviews improvements
Creative design of app icons and screenshots
Video creation
ASA campaign planning, execution, and reporting
Apple Search Ads
Google Ads

Once you know the expertise of an ASO agency, you need to ask yourself, “Which of these specializations and services do I need?” From there, you should have a better idea of whether an ASO agency is the perfect fit for you or not.

2. Experience and track record

Generally speaking, it is better to work with an ASO agency with years of experience already. Of course, this doesn’t mean that you shouldn’t consider newcomers. The point is that experienced ASO agencies already have the time to master their craft and hone their skills by working with various customers.

Now, being in the business for a long time doesn’t automatically mean that an ASO agency is the best. You need to check their track record still. Know what their accomplishments are and what accolades or recognitions they have received.

3. Pricing

Your budget plays a huge role in choosing an ASO agency. After all, you want to ensure you get the most out of every dollar you spend.

Pricing varies from one ASO agency to another. It would also depend on the services you want to use, how long you want to use that service, and whether they offer discounts or special packages. What makes things even more complicated is that among ASO agencies, it is a common practice not to provide pricing information immediately on their website.

With this in mind, the best thing you can do is have a list of ASO agencies that you are interested in. From there, get in touch with them and ask for pricing information. You can then compare the pricing of each of these ASO agencies. You should also get an idea of whether the pricing of an ASO agency is too high by looking at the average prices you got from your inquiries.

4. Client testimonials and references

One of the best ways to know whether an ASO agency is the right one for you or not is to see what others say about them. The easiest way to do this is to visit the website of the ASO agency. They usually display client testimonials on their website and a list of companies they have worked with. You can always check DesignRush for testimonials if you are looking for app marketing solutions.

Image source: ShyftUp

You need to understand that the testimonials ASO agencies feature on their website are all positive reviews. This means that you don’t get a balanced perspective on what people really say about an ASO agency.

So, you can search for reviews online. These reviews are less likely to be biased. Aside from that, you can directly contact existing or past clients of an ASO agency and ask them about their experience.

5. Customer support

You want an app store optimization agency that offers an open communication line. Remember, the majority of your communication with an ASO company would happen on the Internet. It would be painfully difficult to work with an unresponsive ASO agency or a company that doesn’t give you enough details on what they are working on or what they are doing.

Ideally, customer support should be 24/7. Aside from that, an ASO agency should set expectations on how fast they respond to queries and make sure that they meet those expectations.

Moreover, an ASO agency should regularly provide updates without even being asked. They would take the initiative to keep on in the loop and help you understand the current situation.

Choose the right ASO Agency

Choosing the right ASO agency can be challenging. Nevertheless, making the right choice would surely improve the performance of your app in app stores. Thus, you should not leave this decision to luck.

To help you get started in your search, you need to put ShyftUp on top of your list.

ShyftUp is among the leading ASO agencies today that specialize in user acquisition. They have the necessary tools, expertise, and skills to help increase your app’s discoverability and get more users to download and utilize your app.

Give them a try today!

What services does an ASO agency offer?

The services of ASO agencies greatly vary. Depending on the specific company, their services may include keyword research, ad campaigns, A/B testing, and graphic design, to name a few.

How do I know if an ASO agency is reputable?

To know if an ASO agency is reputable, you can first check its website. A reputable ASO agency should have a reputable and professional-looking website, free of grammar errors. You can also read reviews and ask for references. Finally, you can also check their social media accounts, which should give you an idea of how active they are in building a positive brand.