DICTIONARY

Clearing Up Your Questions

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    Meta Ads Retargeting

    More Info Retargeting with Facebook Ads is an effective way to re-engage people who have previously visited your website but did not convert. By using Facebook Pixel, you can track user interactions on your site and create custom audiences for retargeting campaigns....

    Meta Ads Lookalike Audiences

    More Info Lookalike Audiences are a powerful tool in Facebook Ads that help you reach new potential customers who share similar characteristics with your existing audience. By leveraging data from your current customer base or other high-value audiences, Lookalike Audiences allow you...

    Facebook Pixel

    More Info The Facebook Pixel is a powerful tool that helps businesses maximize the effectiveness of their Facebook Ads campaigns. It is a piece of code that you embed into your website to track visitor actions and gather data. This data allows...

    Meta Ads Ad Auctions

    More Info Facebook Ads auctions are an essential part of the platform’s advertising ecosystem, determining which ads are shown to users and at what cost. The process starts when an ad placement opportunity arises. Advertisers enter this auction by specifying their target...

    TikTok Ad Analytics

    More Info TikTok Ad Analytics provides valuable insights into your campaign's performance, allowing you to make data-driven decisions that optimize your advertising strategy. By analyzing TikTok’s performance metrics, you can assess which aspects of your campaign are resonating with your audience and...

    TikTok Influencer Partnerships

    More Info Influencer partnerships are a powerful tool for enhancing TikTok Ads campaigns, enabling brands to reach wider audiences and engage users more authentically. TikTok influencers have built trust with their followers, making them ideal ambassadors for promoting products in ways that...

    TikTok Video Optimization

    More Info For successful TikTok Ads, creating optimized videos that capture attention and drive engagement is essential. The ideal video specs for TikTok Ads are vertical videos with a 9:16 aspect ratio, though 1:1 can also be used. Video resolution should be...

    TikTok Ad Spend

    More Info When budgeting for a TikTok Ads campaign, a good starting point depends on your campaign goals, audience, and the type of ad formats you plan to use. Generally, TikTok requires a minimum daily budget of $20 for campaigns, though many...