DICTIONARY

Clearing Up Your Questions

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Most Searched Terms

App Description App Title Search Match App Reviews and Ratings Keyword Optimization Campaign Management TikTok Ads Engagement Metrics TikTok Brand Takeover Google App Campaigns Cost-per-Install (CPI)

Search Match

More Info Search Match is a powerful feature in Apple Search Ads Advanced campaigns that simplifies the process of getting your ads in front of potential users. This feature automatically matches your ad to relevant search terms on the App Store without...

Campaign Management

More Info Campaign Management involves planning, executing, and monitoring marketing campaigns to promote an app and increase its downloads. This process begins with setting clear, measurable campaign goals that align with the app’s overall growth objectives, such as increasing the number of...

Keyword Bidding

More Info Keyword Bidding is a strategy used in paid app store advertising where developers bid on specific keywords to have their app featured prominently in search results. This competitive process allows developers to secure top positions for their app when users...

App Description

More Info App Description is a detailed summary of what the app does, its key features, and benefits, as displayed in the app store. This section provides potential users with essential information about the app's functionality and value proposition, helping them decide...

App Title

More Info App Title is the name of your app as it appears in the app store. It is a critical component of app store optimization (ASO) because it directly impacts both search rankings and user engagement. The app title is often...

Keyword Optimization

More Info Keyword Optimization in App Store Optimization is the process of researching, analyzing, and selecting the best keywords to target in an app’s metadata to improve its visibility and ranking in app store search results. It involves identifying keywords that potential...