DICTIONARY

Clearing Up Your Questions

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Most Searched Terms

App Description Search Match App Title Keyword Optimization App Reviews and Ratings Campaign Management TikTok Ads Engagement Metrics Keyword Bidding Google App Campaigns Cost-per-Install (CPI)

Audience Ads

More Info Audience Ads refer to advertisements that are tailored to specific segments of users based on their behavior, preferences, or other characteristics. These ads leverage data such as mobile advertising IDs or app activity to deliver highly relevant and personalized ads...

User Acquisition

More Info User Acquisition (UA) refers to the strategic process of attracting and onboarding new users to a mobile app, website, or digital platform. It involves a mix of both paid and organic methods, such as advertising on platforms like Google Ads,...

App Store Analytics

More Info App Store Analytics refers to the suite of tools provided by Apple within App Store Connect, designed to track and measure the performance of apps available on the App Store. This tool provides developers with valuable insights into how users...

A/B Testing

More Info A/B Testing for app store optimization (ASO) involves comparing two or more variations of an app’s page elements—such as icons, screenshots, or descriptions—to see which version drives better results, like more installs or improved user engagement. During A/B testing, traffic...

Localization and Internationalization

More Info Localization is the process of tailoring your app to meet the specific language, cultural nuances, and preferences of a particular market or region. It goes beyond simple translation to include adjusting date formats, currencies, units of measurement, and even ensuring...

TikTok Target Audience

More Info In the context of TikTok, a target audience refers to the specific group of people you're trying to reach with your ads. TikTok allows advertisers to target users based on factors like location, age, and interests, making it a powerful...

TikTok Brand Takeover

More Info A TikTok Brand Takeover is a premium, full-screen ad format designed to maximize brand visibility. It appears as the first thing users see when opening the TikTok app, ensuring immediate and high-impact exposure. These ads are either a 3-second image...

TikTok Hashtag Challenges

More Info Hashtag Challenges on TikTok are a popular and engaging way for users to participate in viral trends and showcase their creativity. They are typically initiated by a catchy hashtag and can range from dance routines to creative tasks. Users join...