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App Description App Title Search Match App Reviews and Ratings Keyword Optimization Campaign Management Google App Campaigns TikTok Ads Engagement Metrics TikTok Brand Takeover Keyword Bidding

TikTok Ad Analytics

More Info TikTok Ad Analytics provides valuable insights into your campaign's performance, allowing you to make data-driven decisions that optimize your advertising strategy. By analyzing TikTok’s performance metrics, you can assess which aspects of your campaign are resonating with your audience and...

TikTok Influencer Partnerships

More Info Influencer partnerships are a powerful tool for enhancing TikTok Ads campaigns, enabling brands to reach wider audiences and engage users more authentically. TikTok influencers have built trust with their followers, making them ideal ambassadors for promoting products in ways that...

TikTok Video Optimization

More Info For successful TikTok Ads, creating optimized videos that capture attention and drive engagement is essential. The ideal video specs for TikTok Ads are vertical videos with a 9:16 aspect ratio, though 1:1 can also be used. Video resolution should be...

TikTok Ad Spend

More Info When budgeting for a TikTok Ads campaign, a good starting point depends on your campaign goals, audience, and the type of ad formats you plan to use. Generally, TikTok requires a minimum daily budget of $20 for campaigns, though many...

Audience Ads

More Info Audience Ads refer to advertisements that are tailored to specific segments of users based on their behavior, preferences, or other characteristics. These ads leverage data such as mobile advertising IDs or app activity to deliver highly relevant and personalized ads...

User Acquisition

More Info User Acquisition (UA) refers to the strategic process of attracting and onboarding new users to a mobile app, website, or digital platform. It involves a mix of both paid and organic methods, such as advertising on platforms like Google Ads,...

App Store Analytics

More Info App Store Analytics refers to the suite of tools provided by Apple within App Store Connect, designed to track and measure the performance of apps available on the App Store. This tool provides developers with valuable insights into how users...

A/B Testing

More Info A/B Testing for app store optimization (ASO) involves comparing two or more variations of an app’s page elements—such as icons, screenshots, or descriptions—to see which version drives better results, like more installs or improved user engagement. During A/B testing, traffic...