App Store Analytics

App Store Analytics refers to the suite of tools provided by Apple within App Store Connect, designed to track and measure the performance of apps available on the App Store. This tool provides developers with valuable insights into how users discover and engage with their apps, offering key data points like app downloads, user retention, sessions, and conversion rates. It allows developers to assess the effectiveness of marketing campaigns, analyze user acquisition channels, and understand user behavior. 

Additionally, App Store Analytics helps track the success of App Store features such as in-app events and product page optimization, making it an essential resource for improving app visibility and user experience.