DICTIONARY

Clearing Up Your Questions

Audience Ads

Audience Ads refer to advertisements that are tailored to specific segments of users based on their behavior, preferences, or other characteristics. These ads leverage data such as mobile advertising IDs or app activity to deliver highly relevant and personalized ads to targeted groups.

Audience segments can be created using various criteria, such as subscription status, game levels, or app usage frequency, to ensure that ads reach the right users at the right time. By focusing on relevant audience groups, Audience Ads help app developers and marketers enhance user engagement, maximize ad performance, and improve return on investment (ROI).

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