Metadata

Metadata is data that provides information about other data, serving as a descriptive layer that helps both users and algorithms understand the content, purpose, and functionality of the primary data it describes. In the context of mobile applications, metadata includes elements like the app title, description, keywords, developer name, version notes, icon, screenshots, preview videos, category placement, and ratings & reviews.

For example, an app’s title or its screenshots are forms of metadata that visually and textually communicate what the app is about. Properly optimized metadata is crucial because it directly impacts an app’s visibility and conversion rates. Poorly optimized metadata can lead to low visibility and poor user engagement, as potential users may struggle to find or understand the app’s value. Therefore, continuously optimizing app metadata is essential for enhancing search engine rankings and ensuring a positive user experience.