TikTok Brand Takeover

A TikTok Brand Takeover is a premium, full-screen ad format designed to maximize brand visibility. It appears as the first thing users see when opening the TikTok app, ensuring immediate and high-impact exposure. These ads are either a 3-second image or a 3-5 second video, providing a highly clickable and engaging experience.

Brand Takeover ads are exclusive for the day they run, giving brands an alternative to have a 100% share of voice and preventing any other Brand Takeover ads from appearing. This format is ideal for mass awareness campaigns and allows for direct traffic to both internal and external landing pages. Due to its premium nature, it is best suited for large brands seeking maximum reach and impact.