DICTIONARY

Clearing Up Your Questions

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Most Searched Terms

App Description Search Match App Title Keyword Optimization App Reviews and Ratings Campaign Management TikTok Ads Engagement Metrics Keyword Bidding Google App Campaigns Cost-per-Install (CPI)

Google App Campaigns

More Info Google App Campaigns (AC) Google App Campaigns (formerly known as Universal App Campaigns or UAC) are a powerful advertising tool designed to help app developers and marketers promote their mobile apps across Google's extensive digital network. These campaigns automate the...

Conversion Rate Optimization (CRO)

More Info App Conversion Rate Optimization (CRO) is a systematic process designed to enhance the user experience within a mobile app, ultimately increasing the percentage of users who take desired actions, such as downloading, installing, subscribing, or making in-app purchases. CRO is...

App Reviews and Ratings

More Info App ratings and reviews are public feedback from users in app stores like the Apple App Store and Google Play Store. Ratings range from one to five stars, reflecting user satisfaction, while reviews provide detailed comments on their experiences with...

Metadata

More Info Metadata is data that provides information about other data, serving as a descriptive layer that helps both users and algorithms understand the content, purpose, and functionality of the primary data it describes. In the context of mobile applications, metadata includes...

Search Match

More Info Search Match is a powerful feature in Apple Search Ads Advanced campaigns that simplifies the process of getting your ads in front of potential users. This feature automatically matches your ad to relevant search terms on the App Store without...

Campaign Management

More Info Campaign Management involves planning, executing, and monitoring marketing campaigns to promote an app and increase its downloads. This process begins with setting clear, measurable campaign goals that align with the app’s overall growth objectives, such as increasing the number of...

Keyword Bidding

More Info Keyword Bidding is a strategy used in paid app store advertising where developers bid on specific keywords to have their app featured prominently in search results. This competitive process allows developers to secure top positions for their app when users...

App Description

More Info App Description is a detailed summary of what the app does, its key features, and benefits, as displayed in the app store. This section provides potential users with essential information about the app's functionality and value proposition, helping them decide...