DICTIONARY

Clearing Up Your Questions

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Most Searched Terms

App Description Search Match App Title Keyword Optimization Campaign Management App Reviews and Ratings Keyword Bidding TikTok Ads Engagement Metrics Google App Campaigns Cost-per-Install (CPI)

Ad Asset Optimization

More Info Ad Asset Optimization is the process of enhancing the quality of the creative elements used in ads, such as text, images, videos, and HTML5 assets, to improve their effectiveness in driving conversions and engaging the target audience. This practice is...

Google App Campaigns (AC)

More Info Google App Campaigns (formerly known as Universal App Campaigns or UAC) are a powerful advertising tool designed to help app developers and marketers promote their mobile apps across Google's extensive digital network. These campaigns automate the process of creating and...

App Store Ranking Factors

More Info App Store Ranking Factors are essential components that app store algorithms use to determine an app's visibility and placement in search results and categories. Mastering these factors is vital for app developers and marketers looking to boost their app’s visibility,...

Google App Campaigns

More Info Google App Campaigns (AC) Google App Campaigns (formerly known as Universal App Campaigns or UAC) are a powerful advertising tool designed to help app developers and marketers promote their mobile apps across Google's extensive digital network. These campaigns automate the...

Conversion Rate Optimization (CRO)

More Info App Conversion Rate Optimization (CRO) is a systematic process designed to enhance the user experience within a mobile app, ultimately increasing the percentage of users who take desired actions, such as downloading, installing, subscribing, or making in-app purchases. CRO is...

App Reviews and Ratings

More Info App ratings and reviews are public feedback from users in app stores like the Apple App Store and Google Play Store. Ratings range from one to five stars, reflecting user satisfaction, while reviews provide detailed comments on their experiences with...

Metadata

More Info Metadata is data that provides information about other data, serving as a descriptive layer that helps both users and algorithms understand the content, purpose, and functionality of the primary data it describes. In the context of mobile applications, metadata includes...

Search Match

More Info Search Match is a powerful feature in Apple Search Ads Advanced campaigns that simplifies the process of getting your ads in front of potential users. This feature automatically matches your ad to relevant search terms on the App Store without...